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Business


How to measure success in an art business
Having a successful art business takes hard work, dedication, and careful consideration of the metrics that make up success. Measuring success in art businesses can take many forms depending on the individual business’s goals and objectives. Here are a few tips to help you measure success in your art business: Track your sales: This is an obvious one, but it’s important to keep an eye on your sales and how they compare to your overall business goals. Are you selling more at
Heidi Cogdill
May 31, 20239 min read


Mastering the Art of Words: How Copywriting Skills Can Transform Your Art Business
As an artist, you may often find yourself primarily focused on expressing your creativity through visual mediums such as painting, sculpture, or photography. While the visual aspect of your work is undeniably essential, there is another skill that can greatly enhance your art business and help you connect with your audience on a deeper level: copywriting . Photo by J. Kelly Brito on Art has the ability to communicate emotions, stories, and ideas. However, without the right wo
Heidi Cogdill
May 22, 20233 min read


9 Ways to Protect Your Business During Uncertain Times
During the housing crisis of 2008/2009, my husband and I were running an architectural marketing company and overnight the phone stopped ringing, emails dried up and clients stopped paying their bills. Our world finds itself in the midst of very uncertain times again, but we survived the 2008 crisis and we can survive this as well. Below I’ve listed some of the practical things we implemented immediately to protect our business, and these are things you can do as well, no mat
Heidi Cogdill
Mar 17, 20203 min read
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